Since 2009

A family of nine standing on an airport tarmac, with green fields and hills in the background, under a partly cloudy sky.

It’s not just our business—it’s our passion!

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A man and a young girl are standing on grass in a field with cows in the background. The girl is looking up at the man, and they are having a conversation.
A woman and a young girl are smiling and kneeling on dirt in front of a cattle chute. The woman holds a cattle prod and wears a winter hat, glasses, and a jacket, while the girl is dressed in a green jacket, jeans, and patterned rain boots. In the background, a person works with a cow inside the cattle chute, and leafless trees and a cloudy sky are visible.
Two women smiling and posing with a snake in a dusty outdoor farm or ranch setting. One woman is wearing a plaid shirt, sunglasses, and a cap, while the other is wearing a tank top, glasses, and a cap, holding the snake with a stick.
Group of six children and two women smiling and posing together outdoors on a farm or ranch, wearing casual clothes and hats, with a cattle pen and farm equipment visible in the background.
Two young girls standing on a wooden fence at a farm, looking at and smiling towards cattle below.
A girl in a pink coat and jeans smiling at the camera, standing next to a table with people and a livestock chute on a farm or ranch, with a barn and vehicles in the background.
A group of children and an adult gathered around a table with microscopes and supplies inside a room with a window showing parked cars outside.

“A customer is the most important visitor on our premises.

He is not dependent on us. We are dependent on him.

He is not an interruption in our work. He is the purpose of it.

He is not an outsider in our business. He is part of it.

We are not doing him a favor by serving him.

He is doing us a favor by giving us an opportunity to do so.”

Two children, a boy with blond hair wearing a blue checkered jacket and a girl with long blond hair in a pink cap and purple jacket, are crouching and interacting with a group of cattle in a grassy field. The cattle are brown with some having yellow ear tags, and they are gathered around the children, with one calf extending its head towards them.
A smiling baby wearing a black beanie with a patch reading 'Penn Red Angus' and a green jacket, leaning on a metal feeding trough in a farm setting, with cows visible in the background.
Yellow tags with dates and numbers hanging on a pink plastic crate, placed in front of stacked white plates.
Children and a woman herding cattle on a lush green field under a partly cloudy sky.
A group of people, including two adults and five children, standing in front of cattle. They are at an indoor cattle sale event with a banner for the Senn Red Angus Annual Bull Sale above them.

We are Jerry and Heather Senn from Opal, SD.

We have six children ranging in age from 3 to 16, who all get to grow up in our family involved operation.

Our first set of registered cows were bought in 2009, and have grown slowly over the last decade and a half.

In addition to our passion of raising quality Red Angus cattle, Jerry also is a bonded order buyer who

takes pride in marketing not only the Red Angus females, but a wide variety of feeder cattle as well.

If we can help market your animals, please feel free to call us anytime as we like to visit about your needs.